To become a market leader of Islamic Financial Products through:
i. Providing opportunities to employees for career development and rewarding them according to their caliber.
ii. Maintaining highest standards of integrity and honesty.
iii. Building a longer lasting relationship with the customers by suggesting the most suitable Islamic product for their requirement at competitive profit rates;
iv. Practical and conservative judgment of risks.
v. Making improvement in every department a process through education and professional development with latest innovations through awareness techniques.
vi. Strict adherence with Shariah principles.
vii. Safeguarding the interests of certificate holders while providing best possible returns.
The efficacy of PIM’s business strategy and prudent risk management policies have always supported the management to maintain outstanding assets quality while ensuring sustainability of performance despite the increasingly competitive operating environment in Pakistan’s financial market.